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With the environment being the main agenda for most conversations, it was only a matter of time until an environmentally-friendly car was introduced for car hire.

Production of the VW Bluemotion vehicle is well underway and it offers it's environmentally conscience customers the chance to hire cars that are having a positive effect on the environment.

The aerodynamics, wheels, gearing, engine, tyres, interior and body of the car have all been optimised to reduce the levels of CO² emitted. As car hire becomes more popular for people to get around and see all the sites, Bluemotion is not inferior to your everyday car, it can accelerate to 62mph in 12.8 seconds meaning the difference between the normal models is minute.

The Bluemotion is set to be released this summer and expectation (especially in the car rentals sector) is growing and customers will have the chance to try the car firsthand and with all the hype about this new, environmentally-friendly car, customers will expect great things. VW's pricing strategy for the Bluemotion will be very interesting as prices have not been released but this could play an important role into whether or not people will choose the Bluemotion over a normal and potentially cheaper model. One of Europe's most famous environmentally-friendly car rental companies has agreed to take the first VW Bluemotion and they hope that they can persuade to hire out the Bluemotion over the other models in their fleet.

There is little doubt that for those who are environmentally aware, this offers them the chance to "do their bit" but the real test will be whether other customer segments are willing to try out a new kind of vehicle.

Car hire is an essential part of a family's holiday and Bluemotion is a reliable and safe and environmentally-friendly car which may change the way car rental is done in the future.

Car rentals are increasingly becoming an integral part of most family holidays.

Source: www.articlesbase.com